NCP ReCap

NCP is a joint venture between Nielsen and IRi – the two leading consumer insight providers in the United States. We are a market research panel that focuses on measuring consumer attitudes and behavior.

By recruiting and maintaining a representative sample of U.S. consumers, NCP ReCap provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen.

This consumer data is the raw material that powers the insights and solutions that IRi and Nielsen individually delivers to their respective clients.